Many critics of the Kardashian-owned tequila brand are quick to point out that the new ad by Jenner’s company was wildly insensitive. Some accused Jenner of appropriating Mexican culture and exploiting the tequila industry. Other critics have pointed to the fact that Jenner appeared in the ad in a rusted pick-up truck, and that she used a color filter reminiscent of those commonly used to make Mexican scenes appear exotic in American movies.
Taking away opportunities from existing Mexican-owned tequila businesses
The controversy over Kendall Jenner’s new tequeria sparked by her recent Instagram post has many people concerned. There are numerous complaints about Jenner’s lack of respect for the history of tequila, including the possible exploitation of workers. Although Jenner hasn’t yet responded to the criticism, some of her fans have taken to Twitter to defend her. Some have even compared her new brand to the one owned by George Clooney, whose Casamigos brand hasn’t been met with such backlash.
While Jenner’s recent tequila brand’s imagery has drawn criticism for portraying agave farmers in an image that evokes migrant chic and soft-core field workers, many tequila critics believe that the brand isn’t actually taking away opportunities from existing Mexican-owned liqueur producers. Some commenters on Jenner’s Instagram page have questioned whether 818 is paying their agave farmers a decent wage. Others point to the fact that there are many other brands of tequila in Mexico, which are owned by Mexican families. Jenner, however, hasn’t publicly responded to the criticisms, so it’s unclear what her future plans are.
While some users are concerned about the monopolization of tequila, the reality is that many non-Mexican celebrities have begun launching their own brands. Nick Jonas, The Rock, and George Clooney have all launched their own brands. And while Jenner’s brand may be the most popular tequila in the world, it’s certainly not the only non-Mexican celebrity to do so. The world’s biggest vodka brand, Tito’s, is made in Finland.
Although it’s difficult to separate the claims of Jenner and the fact that she’s a California native, the new tequila brand uses the same agave as Patron, it’s unique in several ways. Many people in the Valley are offended by the fact that Jenner is putting her own name on the liquor and taking away opportunities from existing Mexican-owned tequila businesses.
Some critics have accused Jenner of cultural appropriation, particularly for her ad that depicts agave farmers on horseback. Her outfit is very evocative of stereotypes of Mexican farmers, which Jenner seems to be playing on in the advert. In the ad, Jenner is wearing a cowboy hat, pigtails and a cotton shirt, and has opted to turn comments off on her Instagram page. While Jenner has yet to respond to the backlash, her tequila brand has received thousands of likes.
Appropriating Mexican culture
Some people have criticized the supermodel for appropriating Mexican culture for her new tequila brand. In a recent Instagram post, the supermodel drove through an agave field in Jalisco, Mexico, slurping tequila “on the rocks.” Tequila is traditionally served undiluted, with ice cubes added for a cool finish. Some people have accused Jenner of cultural appropriation, while others have praised her efforts.
The ad for the tequila brand 818 prompted a backlash. Critics accused Jenner of appropriating Mexican culture for the brand and attempting to exploit the tequila industry. Others were offended by Jenner’s choice of location in a dilapidated pickup truck, as well as her use of a color filter, which is commonly used in Hollywood movies to exoticize Mexican settings. While the video was widely shared on the social media platform, Jenner’s representatives did not respond to TODAY’s request for comment.
In addition to appointing a female brand, Jenner is also endorsed by luxury tequila brands. One of these brands, 818, uses the labor of Mexican farmworkers to produce its tequila. While many people object to this practice, Jenner hasn’t publicly addressed the backlash, and fans are standing by her.
The brand 818 Tequila, launched this week, has sparked controversy over cultural appropriation. Many users believe that Jenner has used the stereotype of the Mexican farmer to gain recognition. However, some people are saying that the brand exploits the culture of Mexican farmers to further her own business interests. The campaign has not yet responded to the backlash, but Jenner has disabled comments on her offending post.
Many users say the tequila campaign is unfair and disrespectful, while others feel it’s the only way to promote the product. Kendall Jenner has responded to the criticisms by disabling comments on her Instagram account and announcing a sustainable initiative in Jalisco. The brand uses waste materials from the production of tequila to produce bricks for hospitals and houses in the region.
Small bug in product
Whether you like it or not, the small bug in Kendall Jenner’s new branded tequila is a source of controversy for the fashion mogul. One Twitter user, @kait_tc, tweeted a picture of what appears to be a scorpion in the bottle. Although scorpions are traditionally found at the bottom of tequila bottles, the new company is not claiming to be from Calabasas.
The video has gotten over 337,000 views and 998 comments on TikToker, where a user named Kaitlyn filmed the sexy beverage and claimed that she had accidentally ingested a small bug. Despite the fact that the user’s video shows the bug floating in the bottle, she is still defending the celebrity entrepreneur. Others are questioning the responsibility of Jenner, the drink’s packaging, or the “bug” itself.
The tiny bug that TikToker found in 818 Tequila was discovered by a user named Kaitlyn (tc). Apparently, the name is actually Kaitlyn. The new brand has been garnering plenty of online heat even before its May release. Kendall Jenner is a model and an influencer best known for her role on the television show Keeping Up With the Kardashians.
The latest controversy involving Kendall Jenner’s new tequla has caused an uproar on the social media. Jenner’s tequila, 818, came under fire earlier this year. Some critics accused it of being offensive to Mexican culture, while others pointed to its similarity to Tequila 512. Neither Jenner nor the brand have responded to the criticisms. Despite these controversies, the tequila is still available for purchase on the website of Melly Barajas, a tequilero and a celebrity.
Awards won by brand
The awards won by Kendall Jenner’s taquila brand are proof that the’singer’ knows what she’s talking about when it comes to alcohol. This handcrafted tequila was named after her hometown area code, 818, and it has won several blind tasting competitions. Jenner’s brand uses traditional methods to make its tequila, sourced from 100 percent Weber Blue agaves.
The tequila was submitted to the Ultimate Spirits Challenge competition, a worldwide competition for tequila. It won with a near-perfect score, earning first place in the category for best Anejo tequila. The tasting notes of the tequila described it as “fruity, earthy, and sweet” – and that’s just the tip of the iceberg. Its flavor was balanced and complemented by notes of brown sugar, cinnamon, and roasted agave.
Among the celebrities who have started their own brands, Kendall Jenner is the latest to make the leap into the alcohol industry. Her 818 tequila has already won awards at several different competitions, including Best Reposado and the Ultimate Spirits Challenge. The tequila’s Instagram account features photos of Jenner and her friends enjoying the tequila.
The tequila’s success is a result of her marketing skills and her celebrity connections. The brand won the Chairman’s Trophy at the Ultimate Spirits Challenge, and Jenner and the brand have also received a number of other awards for their tequila. ‘818’ is Jenner’s first foray into the spirits industry. It is expected to launch with three varieties – blanco, anejo, and reposado tequila.
