Among the most popular Instagram accounts, Michigan’s has 570,548 followers. This is likely due to the state’s scenic Great Lakes region and the large population of social media-obsessed college football fans. Second in line is California, with 371,625 followers. Hawaii is third, with 254,561, and Montana, with 248,572 followers. Here’s a breakdown of the US states by number of followers on Instagram.
The most popular categories on Instagram are Home & Auto, Content & Apps, Publishers, Government Agencies, and Auto Dealers. Compared to the United States, this list places footballers Cristiano Ronaldo, who has 376 million Instagram followers, in the top spot. The next highest category is Music, with 329 million Instagram followers. This list also includes celebrities, including the Kardashians, who are some of the most influential people of our time. Kim Kardashian and her sisters Khloe, Kendall, and Kylie each hold three of the top ten spots.
In addition to their massive following, celebrities also have a big influence on Instagram. Among the top celebrities, they generate additional income with social media advertising. Ronaldo ranked number one in average media value of an Instagram post. His average post was worth about $35,000, with a combined audience of over 500 million. With over 140 million US users, Instagram is a social media platform for athletes, musicians, and brands.